Our team at Great Western Hospital are committed to ensuring that all mothers are supported to feed their babies by their chosen method, in line with the UNICEF UK Baby Friendly Initiative Best Practice Standards.
While we recognise that breastfeeding is the normal and healthy way for babies to feed, and we are committed to helping mothers and babies establish breastfeeding, all women are given the opportunity to discuss feeding with a health professional, to ensure they receive unbiased, evidence-based information.
Staff are dedicated to supporting mothers and babies whichever way they choose to feed, and will ensure that parents who choose to bottle feed are shown how to do so safely.
Support and resources for infant feeding in Bath & NE Somerset, Swindon and Wiltshire
We provide positive support and encouragement for mothers who would like to breastfeed, and we are committed to UNICEF's (United Nations Children's Fund) Baby Friendly Initiative to support breastfeeding.
The UNICEF/Baby Friendly standards are a proven way of increasing breastfeeding rates.
Baby Friendly supports both health professionals and mothers to continue their chosen method of feeding for as long as they wish.
Breastfeeding Welcome Scheme
Breastfeeding Welcome encourages cafes, restaurants and other venues to welcome breastfeeding mothers by signing up to the scheme, and displaying a pink and white sticker (pictured below, right).
If you're out and about with your baby, and you need to stop and breastfeed, then it's not always easy to find somewhere convenient.
To make it even easier to plan your day, you can look up breastfeeding welcome venues in your area, or somewhere you're just visiting, by postcode or place.
The sticker is a clear message: 'You are welcome to breastfeed your baby here'.
Start4Life: guide to bottle feeding
This is a government/NHS initiative built on the latest research by the World Health Organization.
It is fully aligned with NICE guidelines and UNICEF's Baby Friendly Initiative (see above).It provides "healthy tips and advice for pregnant women, new mums, dads-to-be, friends and family".