The campaign highlights the importance of a name and encourages the adoption of phonetic name spelling on email signatures, online meetings and in person.
Poonam Naginlal, Vice Chair of the BAME Network and Recruitment Consultant, said: “When we talk about being inclusive, a great way to start is by getting people’s name’s right.
“Our name is more than just a name, and everyone deserves to have their name pronounced correctly. It’s part of your heritage, identity, and pride. But names are often mispronounced or shortened without consent, regardless of the reason, it’s hurtful to those affected.”
Watch our short video featuring some of our staff sharing the phonetic spelling of their name: https://www.youtube.com/watch?v=YGbpyh65mxY.
Race Equality Matters polled 100 individuals and found that almost three quarters (73%) had their names mispronounced, and 88% believed that a phonetic spelling of their name would help.
Respondents said that having their names mispronounced led them to feel 'not valued or important', 'disrespected' and 'that they didn't belong.
There is a handy tool on the Race Equality Matters website which shows your phonetic name #MyNameIs - Race Equality Matters
There is nothing wrong with getting the pronunciation or spelling wrong if you are unfamiliar with a name. However, if you want to be part of the change here are 7 steps.