Brighter Futures gives its Incubator Appeal a 'big push' ahead of Christmas

Posted: November 29, 2018

£175,000 target in sight

The Big Give 2018Brighter Futures is asking local people to help them hit their target for their Incubator Appeal in time for Christmas by donating a gift online through the Big Give.

The match-funding Big Give Christmas Challenge aims to raise £15,000 by matching all donations made by 4 December.

The Incubator Appeal aims to raise £175,000 for five Dräger Babyleo neonatal incubators.

Brighter Futures logoThese state-of-the-art incubators are designed to meet the complex needs of the Trust's smallest patients from delivery to discharge, creating a special healing micro-environment.

The hood of the incubators can be opened with just one finger and the height can be adjusted, with quick and comfortable access to the baby.

This makes it easier to care for the babies and means that mums can experience skin-to-skin contact more easily.

The appeal has already reached £147,000, with Malmesbury League of Friends (MLOF) generously donating £35,000.

David Hide, Chairman of Malmesbury League of Friends, said: "We are delighted to support this very important appeal, which is the largest single donation that MLOF has made.

"The new incubators will be a great benefit for those living in or near Malmesbury, for whom the Great Western Hospital is their main hospital."

Catherine Newman, Head of Brighter Futures, said: "We'd love to reach our target for the Incubator Appeal this year. It would be the best Christmas present for local families receiving care in our Special Care Baby Unit.

"Making a gift online through the Big Give, where gifts will be matched, is a brilliant way for supporters to make their donations go twice as far, and give special care babies the very best start in life.

"We understand how beneficial it is for babies to have cuddles and the incubators will really support the Special Care Baby Unit's family centred approach, with improved access and visibility so parents can feel closer when caring for their babies."

Dr Sarah Bates, Paediatric Consultant and Neonatologist, said: "Often, having a baby with special care needs can be a challenging time for parents and with the new incubators, not only is the baby receiving the best care possible, but parents also have the chance to interact with their babies within a safe environment.

"With Christmas approaching, these new incubators would be the perfect gift to some of our youngest patients, supporting them and their families throughout the most vulnerable time of their lives."

Find out more about the Big Give Christmas Challenge at brighterfuturesgwh.nhs.uk/biggive/

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