Take a selfie and support the Radiotherapy Appeal

Posted: May 28, 2015


Selfie-takers with an eye for time are being sought to support a £2.9 million fundraising appeal to bring radiotherapy treatment for local cancer patients to Swindon's Great Western Hospital (GWH). 

People are being encouraged to take a selfie - a self-portrait photograph - with either a clock or watch and post it on Facebook or Twitter with #TheTimeIsNow. 

The hash-tag has been chosen as Great Western Hospitals Foundation NHS Trust believes the time is now to bring radiotherapy to Swindon and bring cancer treatment closer to home for the 340,000 people living in the Swindon and Wiltshire area. 

Currently around 3,000 people are diagnosed with some form of cancer each year at GWH and in 2013/14 around 700 patients made the 70 mile round-trip to OUH's Churchill Hospital in Oxford for radiotherapy. Treatment usually lasts for four to seven weeks, made up of daily visits. 

The appeal by Brighter Futures, Great Western Hospitals NHS Foundation Trust's charity, will fund two linear accelerators, the equipment which will deliver the treatment provided by Oxford University Hospitals Trust (OUH) in a new radiotherapy centre based at GWH.  

While the expansion of the OUH service is subject to a final approval process, the planning stages are well advanced and it is envisaged that treatment could be available locally by the end of 2017.  

Jen Green, Head of Fundraising, Brighter Futures, said: "Taking a selfie and posting it online is a fun and easy way of supporting our Radiotherapy Appeal. We hope it will help to raise awareness and encourage people to make a donation or get involved in one of our fundraising activities and events. 

"We believe the time is now to being radiotherapy to Swindon.  This is our chance to pull together as one big community and make a real difference to the lives of so many local patients and their families. 

"We want everyone to get involved and show their support by taking a #TheTimeIsNow selfie. We want to hear from groups, local businesses and individuals - the more quirky the better. Just take a selfie with any sort of timepiece, clock or do an X-Factor style pose with a watch. Anything goes." 

This is the Trust's Facebook page and this is Brighter Futures' Facebook page. 

This is the Trust's Twitter page and this is Brighter Futures' Twitter page.

Visit the official pages to see who has already supported the Radiotherapy Appeal.  

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