Trust trials Hello my name is... campaign

Posted: August 20, 2014

Highlighting the importance of compassionate care

Throughout August, staff on Woodpecker Ward at Great Western Hospital are supporting a national campaign aimed at improving compassionate care. 

The Hello my name is... campaign aims to remind healthcare staff about the importance of introducing themselves to every patient they meet and encouraging  their peers to do the same. It was launched last year by Dr Kate Granger, a terminally cancer patient, who during a hospital stay observed that few staff introduced themselves when looking after her.

Woodpecker Ward staff are wearing special name badges to show their support for the campaign and are giving questionnaires to patients before and during the trial period. Staff are also being asked to complete a questionnaire about how they are doing.

Dr Kate Granger said: "I firmly believe it is not just about knowing someone's name, it's about building a human connection, beginning a therapeutic relationship and building trust. In my mind, it is the first rung on the ladder to providing compassionate care."

Mal Stewart, Ward Manager, said: "The name badges will help us to build trust and a rapport with those in our care. It will help patients, particularly those that are vulnerable, but it's also a good starting point for building relationships with relatives, carers and our colleagues." 

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